Privacy Policy
Last updated: 18 June 2025
This Privacy Policy explains how Thrive Food For Dogs (“TFFD”, “we”, “us”, “our”) collects, uses, stores, and protects personal information when you visit https://www.thriverawfoodfordogs.co.za/ (“Site”) or purchase our products. By using the Site, you consent to the practices described below.
1. Applicable Law
We process personal information in line with:
Protection of Personal Information Act 4 of 2013 (POPIA) – South Africa
General Data Protection Regulation (GDPR) – where we deal with data subjects in the EEA/UK
If local legislation provides stronger protection than this Policy, we comply with that legislation.
2. What Personal Information We Collect
| Category | Typical data collected | Purpose | Lawful basis* |
|---|---|---|---|
| Identity | Full name, ID/passport, company name | Order fulfilment, customer support | Contractual necessity |
| Contact | Billing & shipping address, e-mail, phone | Delivery updates, account management | Contractual necessity |
| Transaction | Products bought, payment reference, delivery notes | Tax, accounting, fraud prevention | Legal obligation |
| Technical | IP address, browser type, operating system, device identifiers | Site security, analytics | Legitimate interest |
| Usage | Pages visited, time spent, clicks, referring URLs | Improve Site performance | Legitimate interest |
| Marketing preferences | Opt-in status, preferred channels | Send news, offers | Consent |
*Under POPIA we rely on the corresponding justification grounds (e.g., “performance of a contract”, “legal duty”, “legitimate interest”, “consent”).
3. How We Collect Information
Directly from you – when you register, place an order, subscribe to newsletters, or contact us.
Automatically – through cookies, server logs, and similar technologies.
Third parties – couriers, payment gateways, analytics services (e.g., Google Analytics).
4. Cookies & Similar Technologies
We use essential cookies for the Site to function and analytical cookies to understand performance. Marketing cookies are only set if you give explicit consent via the cookie banner. You can disable non-essential cookies in your browser settings, but some features may not work correctly.
5. Why We Process Personal Information
Process and deliver orders
Provide customer service and respond to queries
Improve our products and Site through analytics and feedback
Send service e-mails (order confirmations, shipping notices)
Send marketing communications if you have opted in (you can opt out at any time)
Detect and prevent fraud or misuse of our services
Comply with legal obligations such as tax, accounting, or regulatory requirements
6. Sharing & Third-Party Processing
We only share information where necessary and always under written agreements that protect your data:
Payment providers – secure card processing (e.g., PayFast)
Couriers / logistics – delivery of frozen meals
E-mail service providers – transactional and marketing messages
Analytics tools – anonymised usage statistics
Professional advisers – accountants, legal counsel, auditors
Regulators – if required by law or to protect legal rights
We never sell or rent your personal information.
7. Cross-Border Transfers
If we transfer personal data outside South Africa/EEA (e.g., to cloud hosts), we ensure an adequate level of protection through:
Data-processing agreements with Standard Contractual Clauses (GDPR)
POPIA-compliant contractual undertakings
Hosting in jurisdictions recognised as providing adequate protection
8. Security Measures
TLS/SSL encryption for all data in transit
PCI-DSS-compliant payment processing (we never store card numbers)
Role-based access controls and strong passwords
Regular software updates, firewall, malware scanning
Off-site encrypted backups
9. Data Retention
| Data type | Retention period |
|---|---|
| Order, invoicing & tax records | 7 years (statutory requirement) |
| Marketing preference records | Until you withdraw consent or 5 years of inactivity |
| Customer support e-mails | 3 years after last contact |
| Analytics data | 26 months (aggregated thereafter) |
We securely delete or anonymise data once retention ends.
10. Your Rights
Under POPIA (and GDPR, where applicable), you may:
Access the personal information we hold about you
Correct inaccurate or incomplete data
Delete / restrict processing of data that is no longer needed
Object to processing based on our legitimate interests
Withdraw consent at any time (for marketing or cookies)
Data portability – receive your data in a structured, machine-readable format (GDPR/EEA only)
Lodge a complaint with the Information Regulator (South Africa) or your local supervisory authority
Contact us using the details in §13 to exercise these rights. We may need proof of identity before acting on a request.
11. Children’s Privacy
We do not knowingly collect personal information from persons under 18. If you believe a minor has provided us data, please contact us so we can delete it.
12. Links to Other Sites
Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Review the privacy policy of any external site before providing personal information.
13. Contact Details
Thrive Food For Dogs
E-mail: support@thriverawfoodfordogs.com
Tel: +27 (0) 84 435 3502
Physical address: 406 Partridge road Diepsloot AH, Johannesburg, Gauteng, 2189
14. Policy Updates
We may amend this Policy from time to time. Changes take effect once posted on the Site with the updated “Last updated” date. Continued use of the Site after changes implies acceptance.
By visiting the Site or purchasing our products, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal information as described above.