Frequently Asked Questions
From animals who’ve lived well — for dogs who deserve the same
Yes. Thrive meals are formulated to meet the nutritional needs of growing and adult dogs using whole-prey principles. It includes muscle meat, organ meat, raw bone, eggs, and functional superfoods like moringa, kelp, and turmeric — delivering a complete and balanced diet without synthetic additives.
Thrive meals are suitable for all ages, including puppies from 3 weeks old. The adult and senior formulas contain extra super-nutrients that are anti-inflammatory and suitable for dogs that are very active or ageing. For puppies feed 10% of bodyweight, although rule of thumb is to let puppy eat their fill, three times a day. Adult dogs should eat approximately 2% to 5% of bodyweight, depending also on their activity level and overall condition.
Start by adding a tablespoon of a fresh Thrive meal to your dog's existing food, then increase the next day to 2 tablespoons, and the following day to 4 tablespoons, and then 8, etc. Monitor his stool to see how well it is being tolerated. If his tummy is getting upset, then backtrack and allow time to adjust. Some dogs may adjust immediately, while others need time — especially if they've been on kibble long-term.
No. Thrive is designed to be fed raw. Cooking destroys essential enzymes and alters the nutritional profile. Instead, thaw in the fridge and serve at room temperature for best results.
Store Thrive frozen at -18°C or below. Defrost in the fridge and use within 48 hours. Handle it like you would raw meat: wash hands, clean bowls and surfaces, and discard uneaten food after mealtime.
- All animal products are free-range, no feedlot animals or battery chickens
- We use whole sardines, not fish meal or oil
- Our food contains real organs and bone, not synthetic calcium or vitamins
- It’s Keto-formulated — low-carb and cancer-conscious
- We never use fillers or premix powders
- Grain and gluten free
- Every ingredient is chosen for its functional, health-supportive role
Yes. Thrive can be fed exclusively or in combination with your existing food. Many of our customers feed Thrive as a primary meal and offer kibble as a free-access option during the day.
Many dogs experience improvement in skin, coat, energy, and digestion after switching to Thrive. Because our ingredients are unprocessed and natural, they’re easier for dogs to digest — and less likely to trigger sensitivities compared to highly-processed commercial foods. Additionally, we avoid the use of grains, beef and chicken, known to trigger allergy in dogs.
Because Thrive uses wild-harvested venison, the liver and kidneys are often discarded during field dressing and not transported for processing. When venison organs are not available, alternative high-quality proteins are used to maintain balanced nutrition.
We use freezing – nature’s safest preservative. There are no chemical preservatives.
Our anti-inflammatory blend of turmeric, coconut oil, ground black pepper, moringa powder, and kelp. Quantities are sufficient to improve health and have cancer-fighting benefits. In Adult food it is added at 1 tsp per 1kg meal, while Senior has a double portion of Green and Gold.
No, a properly sourced and balanced raw diet is not inherently more likely to cause worms and parasites than any other diet. The risk depends entirely on sourcing, handling, and hygiene — not the fact that the food is raw. Dogs will pick up parasites from their environment, and not necessarily from their food. In order to provide a natural deworming for your dog, we have added sufficient quantities of Diatomaceous Earth to every Thrive meal. This acts as a natural dewormer when fed regularly. Additionally you are encouraged to deworm your dog every 2 to 3 months.
